Digital Marketing / Marketing and advertising / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of people who hear it and employ it to convey their travel. What exactly is digital marketing and what part of it is essential for today’s business person? We’re here to break it down you r in the simplest words possible.
Online Marketing in fact marketing of your merchandise onto digital platforms so as to maintain onto your loyal consumers as well as increase your reach to new potential target audience immediately.
That is it. That is what Online marketing may be. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is absolutely. Digital / Internet marketing is really a wider concept accompanied by social media marketing in the sense that, all promoting platforms are available digitally i.e. over the internet. However, there are other platforms that fall under digital marketing aside social media marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of your product on search such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a associated with developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It is a way to get higher rankings planet search results on the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every website owner as it assists you to stand out on the list of sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it in order to products that possess a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple times. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy all of them so as whenever pests are not reminding them relating to visit to managing costs.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a great digital / Web site experience, a campaign needs to be developed using all the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771